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What drives individuals to spread word-of-mouth? The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention Master Thesis
Rutten, S.Y.
June 2010 -
Effectiveness of product placement for different types of products (hedonic and utilitarian) Master Thesis
Stoyanova, P.A.
June 2010 -
Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule testing a theory about customer experience management Master Thesis
Hoogenhuijze, E. van
June 2010 -
Exclusivity arrangements from a triadic perspective Master Thesis
Rombouts, R.A.H.
June 2010 -
How certification affects buying intention Master Thesis
Ooms, M.
June 2010 -
Product certification as marketing tool The case of ‘Ik Kies Bewust’ Master Thesis
Diepen, R.C. van
June 2010 -
Nostalgia is not what it used to be The effect of nostalgia on consumer behaviour Master Thesis
Greven, R.M.
June 2010 -
Decision processes of movie theatre attendees Master Thesis
Cruz Rodrigues, R. da
June 2010