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The effect of computer-manipulated images in advertising on behavioral intentions Master Thesis
Katsigiannopoulou, C.
March 2010 -
Perception towards recruitment advertisements A study about the influence of university culture and personal background on students perception towards recruitment advertisements Master Thesis
Hendriks, D.
March 2010 -
Donating to charity A research on the effect of attractiveness, similarity and expertise on becoming a donor Master Thesis
Chandoesing, N.A.
March 2010 -
Sales promotion effectiveness of consumer durables Master Thesis
Lippai, S.J.
March 2010 -
The effects of a satisfaction survey on customer behaviour in retail banking Evidence from a field study Master Thesis
Boortman, N.
June 2010 -
Colour of the pack: deal maker or breaker? using colour to steer consumers’ responses and brand impressions Master Thesis
Chiang, L.S.
June 2010 -
Measuring the impact of the communication strategy on the diffusion of fiberglass An exploratory research Master Thesis
Boomen, S.A.J. van den
June 2010 -
Online brand communities The influence of community engagement on brand equity Master Thesis
Heijden, M.G.T. van der
June 2010