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Examining the Preference Diversity displayed to Algorithmic versus Human Recommenders and the Corresponding Expectations of Recommendation Accuracy in High versus Low Involvement Contexts Master Thesis
van der Werff, Zoë
July 2024 -
Psychology of AI; Investigating the “AI composer bias” Master Thesis
Kułakowska, Klaudia
July 2024 -
Beyond the Seams of Luxury Fashion An Exploration of Creativity Perception and Valuation in Haute Couture vs. Luxury Ready-to-Wear Fashion Master Thesis
Trapman, Demi
July 2024 -
Useful or Unique? Exploring the Impact of Hedonic and Utilitarian Message Appeals on Consumers’ Purchase Intentions for Upcycled Fashion Master Thesis
van der Koogh, Madelief
July 2024 -
Generation Gaps and Brand Backlash: The Role of Social Norms in Modern Consumer Movements Master Thesis
Schiphof, Tess
July 2024 -
Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency Master Thesis
Nieuwenhuizen, Cassandra
July 2024 -
Decoding Influence: Analyzing key factors on Consumer Perceptions and Effectiveness of Influencer Social Media outcomes, with a focus on the Moderating role of Influencer Types. A study within the Fashion Industry Master Thesis
van der Meer, Fleur
July 2024 -
Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector Master Thesis
Bacouel, Victoria
July 2024