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Electronic word-of-mouth communication What are the drivers of eWOM communication for electronic products? Master Thesis
Boot, W.A.J.W.
June 2011 -
Global and local brands The influence of country development Master Thesis
Lie, P.S.Y.
June 2011 -
An investigation of the Media-Saturn Group private labels A brand awareness evaluation perspective Master Thesis
Lee, H.L.
June 2011 -
An examination of personality factors, word-of-mouth, critic reviews and movie attendance How do Eysenks personality factors influence how consumers are affected by positive and negative word-of-mouth and critic reviews? Master Thesis
Ibrahim, R.
June 2011 -
An investigation of young ethnic adult’s shopping styles Master Thesis
Chan, S.K.
June 2011 -
Tip-giving and service quality in the Netherlands A methodological study Master Thesis
Witschge, A.P.
June 2011 -
How satisfied are customers in a multi distribution channel situation with a firm operating in the feed additives market The Jadis case? Master Thesis
Akerboom, J.
June 2011 -
Consumer behavior in the multichannel environment Differences in information search and purchase channel choices for search and experience products and the role of need for touch Master Thesis
Christodoulopoulou, A.
June 2011