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The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects Master Thesis
Brons, B.
June 2011 -
Competitive interference effects on advertisement recall The moderating effect of spokesperson trustworthiness Master Thesis
Giljam, J.C.
June 2011 -
Investigating the influence of individual characteristics on consumers’ preferences for ethical products An examination for coffee Master Thesis
Burgorgue, M.C.
June 2011 -
Creating a total Roompot Vakanties experience A personas technique perspective Master Thesis
Kooij, J.E.
June 2011 -
Reflections on work locations A case study of multi-location and worker productivity determinants Master Thesis
Wahle, D.
June 2011 -
Advertising to ethnic minorities Which language to use? Master Thesis
Gnjatovic, M.
June 2011 -
Analyzing consumers’ buying intentions in BSH showrooms How do perceived service quality and customer satisfaction influence consumers’ buying intentions Master Thesis
Klaveren, J. van
June 2011 -
Open the Skeye Factors influencing the intention to use the Wi-Fi network in Scheveningen Master Thesis
Kampen, R.W. van
June 2011