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Framing for the Future: Contextualized Carbon Emission Cues and Consumer Repair Decisions Master Thesis
Dalichow, Jared
July 2025 -
The Unexpected Downside of Advertising Sustainability: Good Intentions, Increased Green Fatigue Master Thesis
Bazan, Sacha
July 2025 -
Effectiveness of Augmented Reality Advertising in a Sports Broadcasting Context Master Thesis
Nagy, Balázs
July 2025 -
The Cost of Being Trendy: Exploring the influence of “trendiness” on guilt while investigating the moderating role of the perceived need for uniqueness in the fast fashion industry Master Thesis
Andraschke, Jona
July 2025 -
Buy now, Pay later, Enjoy more? Investigating the relationship between BNPL, the pain payment, and purchase satisfaction Master Thesis
Clementina, Tyasha
July 2025 -
The Role of Vividness and Engagement in Shaping the VR eSports Product Purchase Decisions Master Thesis
Dionísio Osório, Laura
July 2025 -
The best of both worlds? Evaluating the substitutability of Virtual Reality for television in football viewership Master Thesis
Abdullayev, Samir
July 2025 -
Creativity perceptions on AI in abstract versus representational paintings Master Thesis
Schenk, Stian
July 2025