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Mind your emotions, mind your wallet: The roel of emotion and emotion regulation in consumer behavior Master Thesis
Hilkemeijer, Arun
August 2024 -
The interaction between online environments & consumer decision making Master Thesis
Jia, Ina
August 2024 -
Congruent and credible? Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames Master Thesis
Roth, Nele
August 2024 -
The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation Master Thesis
Huang, Jhu Syuan
July 2024 -
‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer Master Thesis
Juffer, Suzan
July 2024 -
Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers Master Thesis
Hua, Shaohan
July 2024 -
What Are They Thinking: The Impact of Labelling, Dietary Identity, and Product Category on Consumers’ Product Expectations, Brand Meaning, and Brand Affect Master Thesis
Vlaming, Thomas
July 2024 -
Enhancing Consumer Purchase Intentions through Personalized Skincare Analysis tool: The Mediating Role of Perceived Usefulness and the Moderating Effect of Consumer Knowledge for Skincare Products Master Thesis
Jao, PIN-JU
July 2024