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The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal Master Thesis
D'Arrigo, Benedetta
August 2023 -
The effect of emotional framing and data visualization on strategic decision making and trust Master Thesis
van der Burg, Marnix
August 2023 -
Exploring consumer purchase intentions of second-hand clothes. Can individual Vinted sellers benefit from the use of specific content for their product description? Master Thesis
Starčević, Zaklina
August 2023 -
Consumers Recycling Behaviour on Municipal Plastic Waste Disposal Master Thesis
Schramm, Ann-Cathrin
August 2023 -
Cause-related marketing initiatives in the stigmatized tourism industry Master Thesis
Blad, Suzanne
August 2023 -
The effect of variability in incentive level on consumers' purchase intention for donations Master Thesis
Craandijk, Caroline
August 2023 -
Charity advertising: sadness appeals and when they lead to perceived manipulation Master Thesis
Strijbos, Joyce
August 2023 -
Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention Master Thesis
van Diest, Jasper
August 2023