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Happy reviewer, happy marketer? Master Thesis
Cools, Manon
July 2016 -
How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Master Thesis
Saarloos, Arjo
July 2016 -
How Patterns of Emotional Responses affect Advertising Effectiveness Master Thesis
Schrijver, Iris
July 2016 -
Investigating key NFC product and consumer characteristics influencing NFC mobile payment adoption Master Thesis
Ringlstetter, Julia
July 2016 -
The influence of impulsive tendency traits, normative evaluations, social visibility and emotions on impulsive buying behavior Master Thesis
de Jong, Sanne
July 2016 -
Effects of Emotion and Peer Pressure on Impulse Buying Master Thesis
Lozeman, Monique
July 2016 -
Understanding dieters: Society pressures and ideals through advertisement Master Thesis
Peze, Karlijn
July 2016 -
Anticipatory Consumer Guilt: A Study on the Purchase Likelihood of Hedonic Products in the Supermarket Environment Master Thesis
Opfergelt, Katharina
July 2016