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Interdependence of Heart and Mind - Consumer Decisions in Context Master Thesis
Hüttermann, Hanna
October 2016 -
Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention Master Thesis
Prodan, Alexandra
September 2016 -
User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services Master Thesis
Vintilescu, Nicol
September 2016 -
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis
van Workum, Anne
September 2016 -
Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis
Micozzi, Giulia
September 2016 -
A Novel Approach to Understanding Source Credibility and Social Media Influencers Online Master Thesis
de Kroon, Berna
September 2016 -
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity Master Thesis
Beauvois, Beauvois
September 2016 -
Social media posts with models, do they make us healthier? Master Thesis
Möllering, Paola
September 2016