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Does an augmented reality tool used as a user-product interaction tool on the user interfaces of a fashion e-commerce store improve customer satisfaction? Master Thesis
de Vries, Vanity
July 2018 -
Nudging for good: is it even possible to push consumers subtly into healthier food orders online? Master Thesis
de Barse, Danique
July 2018 -
The role of communication messages on consumers' willingness to pay and purchase intention for suboptimal fruit and vegetables Master Thesis
Rutenfrans, Leontien
July 2018 -
Money cannot buy happiness Master Thesis
Varela, Jermaine
July 2018 -
Are we still able to be motivated to donate? Master Thesis
Fretes, Emma
July 2018 -
Sponsored product ads: Worth it or not? Master Thesis
Lazarova, Gabriela
July 2018 -
Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car Master Thesis
Göring, Alisha
July 2018 -
A qualitative study of the bookworm consumer culture Master Thesis
Kars, Carmen
July 2018