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The influence of goal congruence on online advertising and the advertising effectiveness Master Thesis
Singh, Sukhpreet
July 2020 -
Studying the robustness of brand awareness with social proof, in a high involvement setting. Master Thesis
de Kerros, Mayeul
July 2020 -
Perceived benefits and risks of online grocery shopping: The moderating effect of the household life cycle Master Thesis
Buijsman, Anniko
July 2020 -
An investigation of website complexity and consumers’ online behaviours Master Thesis
Makunza, Stéphanie
July 2020 -
Interfaces and Engagement: The effect of using touch vs. non-touch interfaces on user engagement and purchase behavior Master Thesis
Vuijk, Fabiënne
July 2020 -
The Role of Anthropomorphization in NGO Crisis Communication Master Thesis
Blattgerste, Tiffany
July 2020 -
Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation Master Thesis
Julve Garcia, Francisco Javier
July 2020 -
The Role of Emotional Intelligence in Advertising Effectiveness Master Thesis
Reljic, Aina
July 2020