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Influence of Nutri-Score on Purchase Intention : Examining the Role of Health Consciousness Master Thesis
Laudanna, Julie
July 2024 -
Global Brand Attitudes: Unveiling the Influence of Country of Origin, Consumer Ethnocentrism, and Globalisation Attitude Master Thesis
Opricović, Jovana
July 2024 -
Lights, Camera, Influence: How eWOM and Cultural Values Shape Movie-Watching Intentions Master Thesis
Lorenzin, Flavia
July 2024 -
Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing Master Thesis
Bronsgeest, Maaike
July 2024 -
The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements Master Thesis
Donraadt, Merle
July 2024 -
The effect of visual congruence on the relationship between rival sports team sponsorship and the brand attitude of home team supporters Master Thesis
Dingen, Jelle
July 2024 -
Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image Master Thesis
Nathie, Risha
July 2024 -
How graphical representation of ESG data influences an individual’s risk perception in investment decision-making Master Thesis
Vooren, Lotte
July 2024