-
The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising Master Thesis
van Waveren, Carlijn
April 2023 -
The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina Master Thesis
van Beek, Hans
April 2023 -
A long praise or a short scolding? The effects of valence and length on the credibility of online reviews Master Thesis
Joore, Bob
April 2023 -
Shifting consumers toward sustainable choices Master Thesis
Weijs, Wiebe
April 2023 -
Are we telling people what they need to know? The Impact of Communication Format on Risk Perception Master Thesis
Lucero, Victoria
March 2023 -
March 2023
-
Brand horn effect of place names on early career decisions Master Thesis
Klaassen, Wilmer
March 2023 -
The role of food photography on purchase intention of healthy and unhealthy online food delivery Master Thesis
van Andel, Isis
March 2023