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How will the use of augmented reality (AR) influence the product representation process and thus motivate the consumer to purchase in a B2C online market? Master Thesis
Vlaicu, Alexandra-Maria
July 2018 -
Business intelligence and decision-making style in SMEs Master Thesis
Sun, Joey
July 2018 -
How does participating in product design crowdsourcing competitions affect willingness-to-pay and brand loyalty? Master Thesis
Korn, Georgina
July 2018 -
Determinants of firm performance: The relative importance of human, technological, and organizational capital under restrictive regulations Master Thesis
Wezenberg, Melvin
July 2018 -
Digital transformation in the mortgage industry: An exploration on the effect of Blockchain technology on the mortgage application process Master Thesis
van Dijke, Gert-Jan
July 2018 -
Servitization in a digital area Master Thesis
Breure, Saskia
July 2018 -
The effect of targeted advertising on mobile advertising performance Master Thesis
Corvo Carvalheira, Carolina
July 2018 -
The influence of data quality on artificial intelligence success moderated by environmental uncertainty and decision types Master Thesis
Knappstein, Christine
July 2018