Erasmus University Thesis Repository

A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis

van Kampen, Anouk

July 2016
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis

Knol, Jamie

July 2016
The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis

Horn, Clarissa

July 2016
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis

Scharowsky, Saskia

July 2016
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis

Rose, Sammy

July 2016
Crowdfunding Campaigns’ Presence in Social Media Master Thesis

Staseluna, Margarita

July 2016
Reward Levels in Crowdfunding - How to Increase Your Campaigns Chance for Success Master Thesis

Zijlstra, Sten

July 2016
What makes online reviews persuasive? An examination of rational and emotional appeals Master Thesis

Kroft, Ward

July 2016

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