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User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services Master Thesis
Vintilescu, Nicol
September 2016 -
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis
van Workum, Anne
September 2016 -
Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis
Micozzi, Giulia
September 2016 -
A Novel Approach to Understanding Source Credibility and Social Media Influencers Online Master Thesis
de Kroon, Berna
September 2016 -
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity Master Thesis
Beauvois, Beauvois
September 2016 -
Project Intelligence: is Data Analytics the new path to value? Master Thesis
van Beest, Roy
September 2016 -
Sales Forecasting Methods in the Pharmaceutical Industry Master Thesis
Zias, Thanasis
September 2016 -
MSc Business Information Management Thesis - Cloud computing for SMEs Master Thesis
van der Kruyk, Jeremy
September 2016