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Colour-coding brand personality: from unicolour to bicolour logos Master Thesis
Kuipers, Britt
August 2021 -
Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour Master Thesis
Heyligen, Lina
August 2021 -
Product Creativity in High- and Low Product Involvement Markets Master Thesis
Linsberger, Luka
August 2021 -
Marketing meets Philosophy: the behavioral consequences of free will beliefs for goal performance. Master Thesis
Poirault, Max
August 2021 -
Consumer Profiles within the high-end sneaker industry: Research into characteristics of sneaker shoppers and market opportunities for different sneaker categories Master Thesis
Schiemann, Kewari
August 2021 -
A Salient Evidence-based Identity as a Motivator for the Implementation of Evidence-based Management in Managerial Practices Master Thesis
Ponsa I Ferrer, Will
August 2021 -
How The Person and The Situation Shape Epiphanies Master Thesis
Bäcker, Vera
August 2021 -
The daily roles of Family-to-Work Conflicts on Female-Leaders' Identity Conflicts and their Eudaimonic Well-Being Master Thesis
Doan, Xuan Ha
August 2021