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Psychological Targeting - the key to effective risk communication of smoking? Master Thesis
Eckart, Flo
August 2018 -
Insurance adoption amongst micro, small and medium-sized enterprises in the context of a developing country: Are improvements in insurance communication a solution to address the vulnerability of the entrepreneur sector in Peru? Master Thesis
Chong Shing Cong, Hilario
August 2018 -
Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness Master Thesis
Stroop, Jana
August 2018 -
Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. Master Thesis
Krietemeijer, Rona
August 2018 -
Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender Master Thesis
McGregor, Antony
August 2018 -
The role of perceived impact in the identifiable victim effect Master Thesis
Rijksen, Marie-Lise
August 2018 -
The influence of assertive messages on charity donations Master Thesis
Stavrou, Katerina
August 2018 -
Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments Master Thesis
Barchetti, Alberto
August 2018