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Does the (Dutch) devil wear Prada? A study on the impact of counterfeits on purchase intentions towards luxury fashion products in the Netherlands Master Thesis
Janse, Lotte
July 2023 -
The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands Master Thesis
Ovcharova, Maria
July 2023 -
Combine physical products and NFTs as twins Master Thesis
Kok, Lucas
July 2023 -
Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping Master Thesis
Gutu, Irina
July 2023 -
Paper vs. digital: How reading enjoyment is affected by different reading formats Master Thesis
Breure, Tjeerd
July 2023 -
From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification Master Thesis
Romen-Naegel, Max
July 2023 -
Consumer motivations for Utility NFTs consumption: Investigating materialism as a driver for purchase intention Master Thesis
Bounouar, Sami
July 2023 -
Encouraging young adults to read books, using an Instagram book community Master Thesis
Hensen, Isabel
July 2023