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Customer Journey Mapping: comparing CJM methods Master Thesis
Strien, Eleftheria
July 2020 -
Navigation on Mobile Websites, research into the effect of menu designs on the information-seeking process for high involvement products, moderated by cognitive style Master Thesis
Roggen, Mercedes
July 2020 -
Online experimentation: The effect of cognitive styles and banners on click-through Master Thesis
Fox, Crispin
July 2020 -
Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process Master Thesis
Langerbeins, Jelena
July 2020 -
Website morphing in the online fast moving consumer goods industry Master Thesis
Nelemans, Pim
July 2020 -
The impact of product creativity on innovation performance Master Thesis
van Dam, Max
July 2020 -
The effect of IFRS adoption and institutional differences on earnings management in the BRICS countries. Master Thesis
Hage, Mats
July 2020 -
Is Twitter sentiment a proxy for customer satisfaction? Master Thesis
Lauwers, Tom
July 2020