-
How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices Master Thesis
Misra, Yashendra
July 2019 -
Status dilution within loyalty programs: The effect of status dilution on elite members Master Thesis
Atkins, Mia
July 2019 -
Word-of-mouth, the storyteller perspective Master Thesis
Faisca Renda Coelho Santos, Catarina
July 2019 -
The effect of an advertisement’s emotional appeal on charitable giving Master Thesis
Oele, Anne
July 2019 -
Differences between upcycling and recycling in the mass fashion industry: impact of hygiene, utility and reputation on green product value. An H&M case Master Thesis
Herveleu, Léa
July 2019 -
The role of product benefits on sustainable packaging solutions preference Master Thesis
Manzon, Karin
July 2019 -
The impact of communication format on risk perception - Environmental risks and pro-environmental behavior Master Thesis
Weiss, Simone
July 2019 -
“I am a Twitch subscriber. Now what?”: how does subscribing to a gaming broadcasting channel changes online user behavior Master Thesis
Badau, Dragos
July 2019