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1 Left in Stock! The Effect of a Dark Pattern Detection Support Mechanism on Purchase Intentions in the Context of Scarcity Appeals. Master Thesis
Kostova, Elitsa
September 2020 -
The effectiveness of different communication formats on the risk perception of vaccine hesitancy - a cross cultural study Master Thesis
van Beijnum, Janita
September 2020 -
The Effects of Emotion Regulation through Mindfulness on Intention-Behavior Gap in Sustainable Consumption Master Thesis
Eggink, Dolores
September 2020 -
Impulsive Buying Behavior in Online Fashion: The effect of Sales Promotions and Consumer Mood Master Thesis
Deleij, Valerie
October 2020 -
Measuring the Effect of Digital Ad Transparency on Brand Trust Master Thesis
Tremblay, Thomas
October 2020 -
Purchase Intention of Organic Food: An Integrative Framework of Attitude and Price Sensitivity Master Thesis
van den Hout, Valérie
October 2020 -
„How do complementary switching costs and positive network effects influence attitudinal loyalty?” Master Thesis
Rauch, Milan
October 2020 -
A quantitative study on disgust in the vegetarian meat category, and the effect of product packaging on disgust towards vegetarian meat Master Thesis
Katoen, Lars
October 2020