-
The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity? Master Thesis
van Rossen, Sten
July 2022 -
What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude? Master Thesis
Vu, Anh
July 2022 -
The Persuasive Appeals that Succeed in Crowdfunding Master Thesis
Bădescu, Remus
July 2022 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Matar, Rim
July 2022 -
The last cents do make a difference Master Thesis
Linck, Sabine
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Vieira Nunes, Maria
August 2022 -
How can we turn employees into company advocates? Master Thesis
Nelck, Laura
August 2022 -
Why First Impressions Matter - The Influence of Textual Elements on Employee Advocacy Behaviour Master Thesis
Busse, Lilli
August 2022