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Nothing but the best for the apple of my eye: a study into the reasons why parents buy premium toys and clothing for their children Master Thesis
Wolkenfelt, Elize
July 2025 -
AI-Generated Content in Social Media Marketing: How Labeling Impacts Trust, Engagement, and Purchases in Electronics, Moderated by Consumer Skepticism Master Thesis
Hogeweg, Rens
July 2025 -
The effect of AI versus professional labelling on user intentions to use workout plans Master Thesis
Roemeling, Jane
July 2025 -
The Impact of Transparency in the Use of AI-Generated Images for Advertisements on Purchase Intentions in the Online Food Retail Industry and the Mediating Role of Consumer Trust Master Thesis
Kanhai, Darik
July 2025 -
Personalization vs. Skepticism: Can AI-Generated Sustainability Messaging Influence Consumer Purchase Intention? Master Thesis
van Voskuilen, Sophie
July 2025 -
Human versus. AI, a competition in the video advertisement industry Master Thesis
Reerink, Tommy
July 2025 -
The Role of AI-Powered Tools in Reducing Food Waste: An Extended UTAUT Model on Intention to Adopt Master Thesis
van der Veldt, Veerle
July 2025 -
Green Claims, Grey Areas: How AI Transparency affects Sustainable Purchase Intentions Master Thesis
Ploshtakova, Preslava
July 2025