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Pop-up stores and Consumer Engagement: Investigating Pop-up Stores' Influence on Consumer Engagement Through Immersive Brand Experiences Master Thesis
Bricout, Emma
October 2025 -
Exploring the Potential of Deepfake Labelling as a Driver of Information Seeking Behaviour for Green Consumption Master Thesis
Rosch, Emma
October 2025 -
How Pride Appeals Shape Donation Preference and The Moderating Role of Moral Identity Master Thesis
Heinze, Noa
October 2025 -
The AI transparency paradox: How AI disclaimers on a skincare brand's cause-related marketing campaign shape brand trust and purchase intention Master Thesis
Must, Rebecca
October 2025 -
Creamy Delight: Evaluating the Effectiveness of Sensory-Rich Labels on Yogurt Packaging Master Thesis
Rufrancos Luna, Chloe
October 2025 -
Fighting Evil by Making it Visible: Studying the Impact of Identifiability of the Villain and Emotions on Prosocial Behaviors Master Thesis
Raponi, Federico
October 2025 -
Words That Warn: The Impact of Phonetic Style on Risk Communication Master Thesis
Janssen, Quincy
October 2025 -
Passport to Change or Ticket to Nowhere? Leveraging the Digital Product Passport to Drive Sustainable Fashion Consumption Master Thesis
van Hunnik, Lola
October 2025