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Adoption of the net promoter score Which factors influence the adoption of the net promoter score and other customer value metrics? Master Thesis
Deursen, M. van
September 2009 -
A deeper analysis of Reichheld’s net promoter score The NPS applied to the Dutch market Master Thesis
Prins, S.F.A.
September 2009 -
Music in radio-advertising Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model Master Thesis
Ent, L.J.P. van der
September 2009 -
The influence of rhetorical figures on brand personality and attitude Master Thesis
Radionova, A.
September 2009 -
A marketing choice: ‘experience marketing’ change of identity and image? can a company change or enrich their corporate image with the use of experience marketing? Master Thesis
Ruiter, G.
September 2009 -
Did you see the guy kicking his dog? A research on word of mouth potential & viewing behaviour on YouTube Master Thesis
Klanderman, R.J.
September 2009 -
Stating product-warnings Finding the most effective product warning design Master Thesis
Dorp, F. van
September 2009 -
Surreptitious advertising on public weblogs Can consumers correct for influences on public weblogs? Master Thesis
Zuidema, T.
September 2009