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Positive towards food products: Investigating consumers' importance of environmental and human health using cueing Master Thesis
Kimman, Janet
July 2023 -
An exploration of consumption preferences for unsustainable products Master Thesis
Snegić, Nadja
July 2023 -
The effects of star player characteristics on brand loyalty towards football players and football clubs Master Thesis
Verhulst, Lotte
July 2023 -
Thesis Simons Social issues in advertising Master Thesis
Simons, Cato
July 2023 -
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact Master Thesis
Güse, Bas
July 2023 -
The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image Master Thesis
Rungta, Vidhi
July 2023 -
The Online Choice Environment Master Thesis
Nell, Femke
July 2023 -
Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM? Master Thesis
Smokova, Desislava
July 2023