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The effects of star player characteristics on brand loyalty towards football players and football clubs Master Thesis
Verhulst, Lotte
July 2023 -
Thesis Simons Social issues in advertising Master Thesis
Simons, Cato
July 2023 -
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact Master Thesis
Güse, Bas
July 2023 -
Consumer culture theory (CCT) and qualitative research Master Thesis
Ramsauer, Anna
July 2023 -
Does the (Dutch) devil wear Prada? A study on the impact of counterfeits on purchase intentions towards luxury fashion products in the Netherlands Master Thesis
Janse, Lotte
July 2023 -
The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands Master Thesis
Ovcharova, Maria
July 2023 -
Combine physical products and NFTs as twins Master Thesis
Kok, Lucas
July 2023 -
Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping Master Thesis
Gutu, Irina
July 2023