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Building brand associations Master Thesis
Anthony, Yxzaira
August 2023 -
The effectiveness of CSR communication across luxury brands on customers behaviour Master Thesis
Trenteseaux, Léa
August 2023 -
Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk Master Thesis
Wilders, Vera
August 2023 -
Once upon a time… How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study Master Thesis
Kok, Quinty
August 2023 -
How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry Master Thesis
Jiang, Yanchen
August 2023 -
Word of Mouth in the Luxury Wristwatch market: Craftsmanship vs Heritage marketing with emotion mediation Master Thesis
Zumbado Carballo, Francisco
August 2023 -
The addition of a compromise in intertemporal decision making: How attentional and comparative processes change Master Thesis
van Santen, Jelle
August 2023 -
Do you care to share? The effect of purchase decision involvement on the willingness to share personal information Master Thesis
van der Hoek, Jana
August 2023