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Social approval motivation, friends and online social platforms - effects on willingness to pay for recommended products Master Thesis
Zugravu, Rozalia
January 2017 -
The spillover of the effect of review valence on brand equity to related brands for search and experience goods Master Thesis
Verhage, Dorianne
January 2017 -
Interdependence of Heart and Mind - Consumer Decisions in Context Master Thesis
Hüttermann, Hanna
October 2016 -
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis
van Workum, Anne
September 2016 -
Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis
Micozzi, Giulia
September 2016 -
A Novel Approach to Understanding Source Credibility and Social Media Influencers Online Master Thesis
de Kroon, Berna
September 2016 -
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity Master Thesis
Beauvois, Beauvois
September 2016 -
Social media posts with models, do they make us healthier? Master Thesis
Möllering, Paola
September 2016