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Interventions to increase the healthfulness of shopping baskets Master Thesis
van Dijk, Michelle
July 2024 -
The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands Master Thesis
de Jong, Fleur
July 2024 -
The impact of creativity in influencer-generated content on brand attitude Master Thesis
Spaepen, Maartje
July 2024 -
Humans versus AI: A New Era in Advertisement Creation Master Thesis
van der Graaf, Rosanna
July 2024 -
The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis Master Thesis
Mircheva, Diana
July 2024 -
Deepfakes in Advertising: A study exploring the role of creativity in synthetic ads and its effect on consumer purchase intentions Master Thesis
Román Burgos, David
July 2024 -
Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism Master Thesis
Onckels, Laura Lisa
July 2024 -
The effectiveness of information interventions on healthiness of shopping baskets Master Thesis
Hordijk, Nikki
July 2024