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Are we able to close the green gap? Affecting intention to consume plant-based food products by the provision of information and a writing assignment Master Thesis
Reeuwijk, Suzanne
July 2018 -
The identification of both engagement attributes and trends in interactive advertising via branded mobile apps, and also the utilization of its app store optimization attributes Master Thesis
Gent, Lex
July 2018 -
Choosing between seemingly identical products online Master Thesis
Mensch, Lisanne
July 2018 -
The impact of social media targeted advertising strategies on brand attitudes Master Thesis
Deknatel, Jimme
July 2018 -
How different product categories affect the relationship between emotional content and online sharing intentions Master Thesis
van der Stee, Eline
July 2018 -
Does an augmented reality tool used as a user-product interaction tool on the user interfaces of a fashion e-commerce store improve customer satisfaction? Master Thesis
de Vries, Vanity
July 2018 -
Nudging for good: is it even possible to push consumers subtly into healthier food orders online? Master Thesis
de Barse, Danique
July 2018 -
The role of communication messages on consumers' willingness to pay and purchase intention for suboptimal fruit and vegetables Master Thesis
Rutenfrans, Leontien
July 2018