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Is digital killing the luxury? Master Thesis
Sonica, Ramyasri
July 2020 -
The influence of marketing cues and personality on online impulse buying on fashion retail websites Master Thesis
Vogel, Nathalie
July 2020 -
Brand Salience in the Car Industry Master Thesis
Masteling, Anouk
July 2020 -
Cross-channel Perceived Value and Consistency in the Omnichannel Customer Journey of Fashion Retailers Master Thesis
van Wijk, Gwen
July 2020 -
Determinants of consumers’ intentions to purchase digital formats of videogames Master Thesis
Ko, Devina
July 2020 -
Mirror on the wall...who is the smartest of them all? The influence of smart retail technologies on the customer in-store experience and purchase intention Master Thesis
Georgieva, Adriana
July 2020 -
A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases Master Thesis
Martini, Alice
July 2020 -
Cross-cultural application of emotional appeals in marketing sustainability Master Thesis
Dao, Bich
July 2020