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Influencer Marketing on Instagram: The effects of integrating different influencer types and disclosing sponsorship on brand evaluation Master Thesis
Hodgson, Nicole
July 2020 -
Does positive eWOM create unrealistic expectations? Master Thesis
van Kaam, Josefien
July 2020 -
"Give It Your Own Touch": The Effect of Touch Interfaces on Emotional Product Attachment towards a Customized Good Master Thesis
Bennami El Ouahabi, Meriem
July 2020 -
The effect of argument quality and the homophily theory on purchase intention Master Thesis
Brunings, Boudewijn
July 2020 -
Socially Engaging Brands: The challenges of communicating CSR through social media. Master Thesis
Blonk, Parel
July 2020 -
Placebo Effect of Health Claims: The Influence of False Claims on Product Performance Judgements Master Thesis
Kuhlmann, Laura
July 2020 -
I Share, You Like: The relevance of peer feedback on social media for customized products for the self-monitoring individual Master Thesis
Böckers, Lena
July 2020 -
Quantifying the risk-benefit trade-off of Sharing Personal Data at a GDPR compliant Online Marketplace. The case of a laptop. Master Thesis
van Leeuwen, Kim
July 2020