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The spectrum of a sports fan: An investigation into the development of sports consumption in the digital age Master Thesis
Adriaanse, Jeroen
July 2020 -
The Effect of Ad Transparency on Ad Effectiveness & The Role of Consumer Attitude Towards Personalization Master Thesis
Lama Muhammad Hasan Elboreini, Lama
July 2020 -
The impact of Sharing a Customization Experience on Customer Satisfaction Master Thesis
Bartsch, Julia
July 2020 -
A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention Master Thesis
Verheijde, Julie
August 2020 -
Green, Greener, Green Media - A qualitative investigation of how consumers react to media messages covering environmental topics Master Thesis
Bohl, Alexandra
August 2020 -
Celebrity endorsements: Waste of my money! Master Thesis
Riding, Kaylee
August 2020 -
The Effect of a Virtual Try-On on Product Return: An Exploratory Study Master Thesis
Lindemulder, Elsa
August 2020 -
Enhancing Customer Value through Mental Simulation in Product Customization Master Thesis
Swart, Georgette
August 2020