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July 2022
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Big and Tall: Exploring the Relationship Between the Use of Plus Size Male Fashion Models and Advertisement and Brand Attitudes. Master Thesis
Zamardi, Keana
July 2022 -
The effect of price discount duration on the purchase intention of sustainable products Master Thesis
Magielse, Lucas
July 2022 -
Greenwashing Or Not Master Thesis
Hyvärinen, Hanna
July 2022 -
How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior Master Thesis
Versbach, Maxi
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Vieira Nunes, Maria
August 2022 -
How can we turn employees into company advocates? Master Thesis
Nelck, Laura
August 2022 -
Why First Impressions Matter - The Influence of Textual Elements on Employee Advocacy Behaviour Master Thesis
Busse, Lilli
August 2022