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Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention. Master Thesis
Leenart, Lisanne
November 2022 -
Understanding Consumer Preferences with New Technologies: Web Eye Tracking, Mouse Tracking and Adaptive Tasks Master Thesis
Feng, Sonia
November 2022 -
Advertisement comfort observed through all personality traits. Master Thesis
Boeren, Laurens
November 2022 -
Obedience to Algorithm Master Thesis
Liu, Ziwei
November 2022 -
To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis
van Holten Charria, Lucca
September 2022 -
Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis
Soffiati, Fabiola
September 2022 -
When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis
Kok, Mariska
September 2022 -
Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis
Lucas, Floor
September 2022