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Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity Master Thesis
Kanashiro Rijpkema, Laura
July 2024 -
Guilt in the skies: Exploring the impact of informational exposure on consumer emotions regarding air travel pollution Master Thesis
Maassen, Tijl
July 2024 -
Beyond Words: How Complex Foreign Language and Typography Impact Advertisement Effectiveness Among Dutch-Speaking Consumers Master Thesis
Spee, Eliza
July 2024 -
Crafting Engaging Ads: A Visual Feature Analysis of Video Advertisements Leveraging Computer Vision Master Thesis
Blommaert, Roelof
July 2024 -
Investigating the organizational enablers to become a green business. A single-case study. Master Thesis
Bakker, Michelle
July 2024 -
Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets Master Thesis
Sonnemans, Tim
July 2024 -
Birth Control Pill: The impact of communication format on risk perception Master Thesis
Subtelna, Viktoriia
July 2024 -
The impact of AI involvement on patient-doctor trust after a diagnostic error: A causal attribution perspective Master Thesis
Badergruber, Jennifer
July 2024