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Battling adblocking reasons through affective and informative pop-ups. Master Thesis
Debrliev, Ariton
July 2021 -
Offering Reduced-Sugar Food Swaps to Decrease Consumers’ Sugar Consumption Which Healthy Food Swap Framing Works Best? Master Thesis
Benk, Clara
July 2021 -
Enhancing Digital Employee Advocacy: a study on how warmth and competence within corporate social media posts influence digital employee advocacy Master Thesis
van Mourik, Anne
July 2021 -
An in-dept research on the effect of appeals on the attitude towards innovative products. Master Thesis
Warmerdam, Sanne
July 2021 -
A research into eWOM source credibility of credence goods Master Thesis
Shao, Huisan
July 2021 -
The effect of the product naming and on-package pictures of plant-based meat substitutes in the age of the #Schnitzelgate Master Thesis
Dommanschet, Mariska
July 2021 -
Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations Master Thesis
Mouco de Oliveira, Guilherme
July 2021 -
Becoming more ambitious via self-efficacy manipulations Master Thesis
Nevels, Charlotte
July 2021