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Democratizing luxury fashion Master Thesis
Currie, R.C.
March 2011 -
The impact of utilitarian and altruistic motives on households’ willingness to pay for renewable energy in the Netherlands Master Thesis
Veld, T. van 't
March 2011 -
A multi-category investigation of the effect of premium characteristics on consumer evaluations The role of fun, uniqueness and fit Master Thesis
Berg, R.J. van den
March 2011 -
Cause-related marketing How concreteness of the message affects consumer support and the role of skepticism Master Thesis
Camargo Rua, D.
March 2011 -
Understanding persuasion of shocking ads The impact of conclusion explicitness on the effectiveness of shocking social ads Master Thesis
Stoyanov, B.S.
March 2011 -
Critical factors for the implementation of CRM in the automotive industry Master Thesis
Adelerhof, R.
March 2011 -
The impact of endorser nationality on advertising effectiveness in China Master Thesis
Wang, X.
March 2011 -
Long-term relationships through negotiations Differences by industry Master Thesis
Vermazen, A.J.
December 2010