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Multiple channel marketing campaigns through the sales funnel Analysis of the factors that influence marketing channels use across the stages of the modern purchase process Master Thesis
Papadopoulos, A.
June 2011 -
Why we watch, what we watch? Sport & consumer related drivers of sport watching behaviour Master Thesis
Brittijn, J.A.
June 2011 -
Extending beauty The effect brand extension advertising on the parent brand image Master Thesis
Doran, A.F.R.
June 2011 -
Effects of the brand on the brand itself Drivers of brand attitude in cause-related marketing Master Thesis
Ruseva, N.T.
June 2011 -
Parental influences and family communication pattern on adolescents’ brand preference Master Thesis
Man, S.H.
June 2011 -
The Dutch health insurance market Influencing switching behaviour of consumers while choosing a new health insurance Master Thesis
Gugten, M. van der
June 2011 -
Online dating sites Content analysis of the resources sought and offered Master Thesis
Bergsma, B.
June 2011 -
City branding Understanding the determinants of city branding: the case of The Hague Master Thesis
Girwar, R.
June 2011