-
The negation bias in word of mouth Master Thesis
Psarra, E.V.
June 2011 -
Irrelevant alternatives leading to irrational investment behavior Context effects in investment allocation Master Thesis
Repko, L.L.
June 2011 -
Stretching the Porsche brand down Product categories that avoid diluting parent brand liking Master Thesis
Darpö, M.A.P.
June 2011 -
Nationality-oriented advertising as a tool for consumer commitment toward a brand Master Thesis
Mybes, K.K.
March 2011 -
Language abstraction influences your purchases A study of the effect of language abstraction in commercial versus non-commercial sources Master Thesis
Rijnsdorp, V.
March 2011 -
We, myself and I The effect of self-construal on choices made in the context an attraction and a compromise paradigm Master Thesis
Huybens, K.
March 2011 -
Seal enhancement, a sustainable road to success? The effect of additional green seal information on consumer attitude towards the seal and willingness to buy the certified product Master Thesis
Verweij, L.D.
March 2011 -
Luxury brands on the mass shelves The effect of non exclusive distribution of premium brands on the brand evaluation Master Thesis
Mok, M.Y.
March 2011