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Dietary Deception: Food Claims Printed on Unhealthy Foods Packaging and their Effects on Consumer Perceptions Master Thesis
de Vries, Olivier
July 2024 -
Pride and Pro-Environmental Behavior: How Pride Can Create and Sustain The Virtuous Cycle of Positive Affect Master Thesis
Blijlevens, Chelsea
July 2024 -
Nudge for the better: A quantitative study on the effect of nudging on consumers' choice of sustainable fashion Master Thesis
Hentati, Majdi
July 2024 -
The impact of creative advertising: The competition template’s influence on advertisement attitudes and purchase intention Master Thesis
Yurddaş, Defne
July 2024 -
Ad tested; planet approved: The effects of marketing with the elaboration likelihood model on attitudes towards sustainable tourism Master Thesis
Fransen, Gijs
July 2024 -
Excitement and Consumer Innovativeness: The Moderating Role of Openness to Experience Master Thesis
Timmermans, Romy Esmee
July 2024 -
Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments Master Thesis
Stolk, luna
July 2024 -
Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention Master Thesis
Potinteu, Mara
July 2024