-
The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal Master Thesis
D'Arrigo, Benedetta
August 2023 -
Sustainability vs Performance: Research into the tradeoffs between a product’s performance and its impact on the environment Master Thesis
Mehta, chaitanya
August 2023 -
To Buy or Not to Buy? Examining the effects of depression, anxiety, and stress on impulsive buying behavior in an online shopping environment Master Thesis
De Los Santos Verrijp, Ella
August 2023 -
The effect of emotional framing and data visualization on strategic decision making and trust Master Thesis
van der Burg, Marnix
August 2023 -
Consumers Recycling Behaviour on Municipal Plastic Waste Disposal Master Thesis
Schramm, Ann-Cathrin
August 2023 -
Cause-related marketing initiatives in the stigmatized tourism industry Master Thesis
Blad, Suzanne
August 2023 -
The effect of variability in incentive level on consumers' purchase intention for donations Master Thesis
Craandijk, Caroline
August 2023 -
Charity advertising: sadness appeals and when they lead to perceived manipulation Master Thesis
Strijbos, Joyce
August 2023