-
Online impulsive buying behavior: The effects of emotions and reappraised emotions on online consumption Master Thesis
Guilonard, Mylène
July 2023 -
The Effect of Emotions on Online Impulse Buying. The Moderating Role of Emotional Intelligence and the Mediating Role of Perceived Enjoyment Master Thesis
Garcia Escalona, David Genaro
July 2023 -
Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce Master Thesis
Mans, Esther
July 2023 -
The effect of emotions on the healthiness of food choices: exploring the moderating role of convenience in food preparation Master Thesis
de Bie, Sophie
July 2023 -
Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers? Master Thesis
Uddin, Talha
July 2023 -
Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag Master Thesis
Antonucci, Emma
July 2023 -
Showing them your customized love The effect of buying gifts occasion-based (vs. not occasion-based) on the likelihood of customizing a product in the gift-giving domain Master Thesis
de Jongh, Simone
July 2023 -
Look what I’ve bought! Sharing a luxury product customization experience and the effect on satisfaction towards the product Master Thesis
de Held, Lois
July 2023