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Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude Master Thesis
Mikes, Eva
July 2023 -
Beyond Pricing: Uncovering the Link between Package Size and Consumers' Purchase Likelihood across Healthy and Unhealthy Foods Master Thesis
Schalk Lommer, Katherine
July 2023 -
Does influencer size matter? – The effect of influencer size on advertising effectiveness Master Thesis
Arnolds Lalanda Proença, Mariana
July 2023 -
Greenwashing gone viral: Do not risk your reputation Master Thesis
Bares, Alexandros
July 2023 -
Exploring the potential of Artificial Intelligence to mitigate shame in healthcare for improved treatment seeking Master Thesis
Shen, Wendy
July 2023 -
Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy Master Thesis
Çam, Aleyna
July 2023 -
How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM Master Thesis
Kamphuis, Britt
July 2023 -
Are simplified, conspicuous sustainability labels the key to success? Master Thesis
van Sint Fiet, Lucca
July 2023