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Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands Master Thesis
Plomp, Anne
August 2022 -
The Interaction of Sustainability with The Price Premium Model Master Thesis
Klop, Timothy
August 2022 -
The priming and anchoring of Nutri and Eco Scores: Could cognitive biases stimulate the purchase intention of healthy and more environmentally friendly food products? Master Thesis
van Gruijthuijsen, Maarten
August 2022 -
It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention Master Thesis
Civaner, Ceren
August 2022 -
Using web eye-tracking to measure the established effects of varying information search strategies on intertemporal preferences Master Thesis
el Hage, Ayrton Stefan Omar
August 2022 -
Exploring the attitudes – behaviour gap and how evaluative conditioning influences it in the sustainable fashion industry Master Thesis
Tanji, Meryem
August 2022 -
The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis Master Thesis
Chen, Han Xiang
August 2022 -
The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift. Master Thesis
Moreau, Elisa
August 2022