-
How can emotions pride & guilt in green advertisements, activate food waste reduction behaviour? Master Thesis
Huls, Manon
July 2022 -
The Enigma Behind Sustainable Luxury Advertising: To what extent do different emotions increase purchase intentions when advertising for sustainable luxury products? Master Thesis
Jajoo, Divya
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Pereira Carrilho, Leonor
July 2022 -
Effectiveness of emotional versus rational appeals in advertising for different product and personality types Master Thesis
Pasieka, Tetiana
July 2022 -
The effect of humor type on ad effectiveness across genders Master Thesis
van Dasselaar, Roos
July 2022 -
The potential of system 1 and system 2 digital nudge elements to foster a healthier food purchase intention online Master Thesis
Eikelenboom, Sandra
July 2022 -
The Moderating role of the Attitude towards Inclusiveness on the effectiveness of LGBTQ Advertising Images Master Thesis
Cats, Joep
July 2022 -
Cultural Influences on the Cross-national Diffusion of Incremental Innovations Master Thesis
Zhong, Ziqing
July 2022