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The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products Master Thesis
Bhatt, Vyomika
July 2023 -
Nudging Online Sustainable Fashion Purchasing Behaviour: Exploring The Trade-Offs Between Sustainability and Aesthetics In Fashion Master Thesis
De Abreu, Neder
July 2023 -
Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission Master Thesis
Garoseanu, Diana
July 2023 -
Interventions to increase the healthfulness of shopping baskets Master Thesis
Tulp, Amber
July 2023 -
When the Nutri-Score meets the organic label Master Thesis
Couturier, Jill
July 2023 -
The Effect of Packaging Color Temperature and Nutri-Score Label on Consumer Perceptions and Purchase Intentions Master Thesis
Letschert, Rutger
July 2023 -
An Analysis of Video Game Reviews on Steam: Exploring What Drives Players’ Engagement and Satisfaction Master Thesis
Tran, Hanh
July 2023 -
How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API Master Thesis
Kim, Kyungmin
July 2023